Small Talk series with Peter Jones

/// Created at Sage (Supported by video agency partner Re:Production)

Silver medal winner - Best Use of Social Media and Influencer Marketing - B2B Marketing Awards 2020

How does a fintech brand stand out in a sphere that’s usually very corporate and matter of fact. By being human. We created a series of business advice videos in which we gave Sage brand champion Peter Jones a bit of a surprise. He was interviewed, not as expected, by a seasoned presenter but by two curious children, clipboards at the ready. The technique of featuring two kids turned the videos into ‘infotainment’ rather than simply information delivery, and had the added advantage of making the content easy to digest as well as highly engaging and memorable.

In total we produced 17 teaser videos which featured in social posts designed to drive traffic to six longer videos housed on the Sage YouTube channel, and on the Sage website, These six videos addressed a key business there, with peter offering his expert advice on:

• Elevating business performance

• Saving time

• Automation

• Increasing productivity

• Technology

• Business challenges