Hello local. Personalised ABM campaign

Phase 1 and Phase 2.

/// Created with Sage

We created an ABM campaign to position Sage firmly on the radar of key decision-makers as the largest UK-based ERP (enterprise resource planning) provider, with the objective of establishing Sage X3 as the local, accessible, hard-working product choice for the medium-sized-business market.

Personalisation was key to this high-impact campaign. Pared-back design and bold colours helped the bespoke, personal messaging to leap out from both digital and print collateral, whilst on video, CGI masking technology enabled our presenter to address every recipient on first-name terms.

The personalised approach proved a runaway success, exceeding targets for both leads and conversions over the course of two phases of the campaign.