Atrium LED screen videos

/// Created at Sage with agency partner We are Preen

To celebrate the opening of the new Sage global headquarters in Newcastle we created two giant LED installation videos capturing the beautiful threads and flow of the Sage journey, from its roots in the North East of England, to its unfurling around the globe, to where it is today, innovating at pace as a thriving global SaaS business.

Direction:

We start with the Angel of the North: threads of light and colour explode and flow as we see the face forming, close-up at first, then pulling back as we pan around to reveal the iconic span of the wings. The threads ebb and contract as the Angel begins to deconstruct into the background, and new lines explode to fill the screen as the flow continues with a sinuous flight down the Tyne. We catch a glimpse of the Tyne Bridge, then sweep in close to the river as it flows on curving around—as more threads fire and explode—and a new shape builds and assumes the form of the globe. Threads intersect and weave, and mini explosions of lines appear on various cities that host Sage offices as we rotate around the globe. The threads then build and become more abstract, and we pull back as the globe shape disperses and a living tree, the embodiment of thriving, grows. 

Key Elements:

• Angel of the North

• River Tyne and Tyne Bridge

• The globe and Sage locations

• Thrive/tree