Sage brand collateral system
/// Created at Sage (Supported by agency partner Atelier David Smith)
Creation of a complete suite of Sage brand collateral templates to provide internal and external audiences with a robust and coherent framework for communication. A user-centered, template-based solution comprising of text, image, and graphics.
PowerPoint template
Short form: Data Sheet (CMYK and RGB versions)
Short form: FAQ (CMYK and RGB versions)
Short form: Cheat sheet (CMYK and RGB versions)
Short form: Product sheet (CMYK and RGB versions)
Long form: Content guide (CMYK and RGB versions)
Long form: Customer success (CMYK and RGB versions)
Long form: Product brochure (CMYK and RGB versions)
Long form: White paper (CMYK and RGB versions)
Long form: E-book (RGB landscape 16:9)
Long form: E-book (RGB portrait 9:16)
This simplified yet refreshed suite of documents facilitated greater visual distinction, coherence, and ease-of use, presenting key stakeholder stories in a new and innovative way.
Central to the development of the new suite of Sage brand collateral was the ambition to simplify, standardise, and avoid unnecessary duplication. As such, master grids, text areas, reduced type styles, and color palettes were common to all items. The design of the core elements is authoritative but accessible; familiar but innovative; contemporary yet wholly consistent with the new branding scheme and positioning.
This suite of Sage brand collateral created a usable and practical solution for all stakeholders.
