Small business solution talking-head infographic videos

Talkinghead+ a new hybrid video style combining the emotive appeal of a colleague talking with the extra clarity of animated graphics and product UI. 

Created a suite of videos, each showcasing a specific small business solution, to support the Perform at Your Best campaign. To run across NCA and existing customer marketing including the main campaign landing page, customer support hub and Sage Q&A Live.

I combined the ‘expert authority’ takeout of a colleague talking-head treatment with clips of easily digestible animated UI sequences and snappy infographical elements to drive home key benefits. The resulting suite communicates our signature expertise and ‘customer first’ ethos with an approachable, engaging feel.