Elevate campaign with Peter Jones

Multi-channel campaign—TVC (30 & 10), radio, digital display and social

/// Created at Sage with agency partner Gravity

Break free from manual processes to raise productivity. Elevate your business and perform at your best.

Fully integrated Brand 2 Demand campaign leveraging our brand investment and attributes to drive and convert opportunity for all business segments.

• Communicate brand strengths to increase brand relevance.

• Drive retention and value across small and medium segments through feature adoption, upsell, cross sell

• Drive NCA and retargeting audiences for future revenue

• Sage: helping 1 million UK businesses perform at their best in uncertain times

• Utilise Peter Jones, our champion of business performance. TV spots took Peter into real Sage customer environments, including a racing car workshop and an office scenario, where aspects of the business ‘elevated’ though CGI to demonstrate the proposition.

• Demonstrate HOW Sage can help each customer segment elevate performance through our products using our Brand champion Peter to talk about managing a business through uncertainty in a new and engaging way.